How It All Began

our story

naak came from our collective experience operating solar companies. The rapidly changing energy landscape taught us that to survive and thrive, you need to be ready for what’s ahead. Yet knowing how and when to transition and who to trust in the process are real obstacles.

A RaceTo The Bottom

With consumers numb to solar sales calls, “race to the bottom” pricing, shifting rate structures, emerging interest in energy storage, and costly frustration due to tech failures, it was clear that the industry needed better tools. With this in mind, we set out to find a cost effective, growth-driven solution that addressed these issues.

Finally, We Found The Answer

After scouring the globe for a solution, we were fortunate enough to meet the folks at carbonTRACK, a technology company with a robust energy management and IoT platform based in Melbourne, Australia. After months of diligence and field testing, we realized that the platform offered everything we were looking for, and much, more.

A Proven System

The naak energy cloud platform is powered by carbonTRACK’s tried and true hardware and software. With 6 years of field tested performance and thousands of happy customers in 4 continents, naak brings you the holy grail of energy management. It redefines what it means to monitor, control and optimize. Then when you add naak’s customizable service offerings and cloud based Fleet Control, “fuhgeddaboudit!”

The Founders

Adam Boucher

Adam Boucher

A born entrepreneur with a passion for the environment, Adam has dedicated the last decade to seeing the solar industry succeed. He has developed new forms of financing, funding over 1000 projects, and started a commercial solar contracting and development company that has served over 10,000 units of multifamily affordable housing. His knack for identifying the next opportunity has led him to create new business models and build strong teams central to their success. Inspired by the convergence of new technologies and their disruptive impact on energy, Adam is now leading the transformation of the digital energy marketplace empowering individuals and businesses to produce, consume and transact their own energy.

Jonas Villalba

Jonas Villalba

Jonas brings over 20 years’ experience in design-build contracting and solar development. He grew up working for a family contracting company, became a licensed journeyman plumber and managed teams of 40+ MEP and HVAC tradesmen. In 2009, inspired by a personal calling to join the solar industry, his first role gave him a seat at hundreds of kitchen tables selling solar to homeowners. Yet his broad base of expertise led him to assume many different hats including estimator, engineer, installer and master solar designer. For that past seven years Jonas has provided solar solutions for hundreds of commercial solar, LEED, net zero, and energy storage projects. His continued interest in new technology and data science, combined with his technical application experience, gives Jonas a unique perspective and ability to lead the next wave of transformation impacting the distributed energy sector.

Our Values

we set out to find a cost effective, growth-driven solution that addressed these issues.


Energy drives all we do. We believe controlling how we engage with it is a natural right. 

The ability to empower people with the ability to control their energy future informs all we do.

No other platform is built with this purpose at its core.


To address Climate Change, the old centralized energy model isn’t the answer. 

We must all “be the change we want to see in the world.” Gandhi

naak provides the connectivity, control and ability to orchestrate the energy needs within a home or business, while serving the needs of the grid we rely on.


Our mission is to help you do what you do better. This requires a mutual spirit of collaboration.

Recognizing the power of an aligned, participatory and empowered NETWORK of people and businesses, naak exists to create just that. 

Let’s explore how we can help each other.

Become A Trusted Partner

naak is a platform designed to build and scale energy service offerings... limited only by your imagination. Get started with us today!